Video production is a lengthy process of making video clips from filming the audio and visual moving images. One can easily record videos with the proper and appropriate equipment at hand. But the ease of producing videos depends on the purpose behind said production. With today’s advancement, reasons for creating videos have become more and more. It can either be for fun, for commercial use, or for advertising purposes. Read along this article to determine the many things concerned with producing videos, as well as the things the public has not seen behind the camera.
Purposes for Producing Videos
As mentioned above, video creation can either be for expressing one’s passion and pleasure (ie. hobbies like baking and sports), for promotion of goods and services being offered by a certain company, or for making informative commercials. The more intricate and important the purpose is, the more high-end the equipment is being used. For example, if one wants to create a video that centers on giving out tips in baking cookies, one can simply use phone cameras or digital cameras. But if the video being produced is to create ads for preventing airborne diseases, then modern video equipment like lights, microphone, and high-definition cameras are needed. One can simply contact professionals who are into video production in Toronto, like the experts from Video Excellence, to ask for assistance or hire their services for these important purposes.
Factors in Pre-production Phase
Making videos is not easy. As mentioned, it is a lengthy process. That is why different production phases are being created. Pre-production, or simply the planning phase before starting the filming, is the first. Determined and specified in this phase is the total production budget, the deadline for the outcome video, the production team, the script (if needed), the location, equipments and tools to be used, and all other sensible factors. These things need to be singled out and sorted in detail to prevent delays. Delays lead to extension of the production. The extension means another day wasted until the deadline. And this wasted day means wasting a lot of resources that should have been utilized to its fullest potential. This is how important the pre-production phase is.
Factors in the Production Phase
This phase is the lengthy and complicated part of the entire process. Equipments are needed to be set up. This includes the cameras, power supplies, audio gear, and lighting, among others. Lighting should be emphasized since it reflects the atmosphere of the entire scene. Everything has to be in their respective places for a smooth and eventful filming. The staff, especially the director, also has to be in their perfect disposition to deliver a quality outcome to their clients or producers.
Factors in the Post-production Phase
If the pre-production phase has scheduling, planning, and conceptualizing as its main events, the phase of post-production has its events too. This event, like editing and duplication, and being made behind the cameras, that is, in the high-tech computers. The more technological the editing equipments are, the smoother and successful the outcome will be.
